Soul Series: The Man from Macon - The Otis Redding Story Part III
- by Joe Nolan, Friday, May 30th, 2008

Otis Redding
Started by Hamp Swain, The Teenage Party was the scene at the Douglass Theater. It was Swain and fellow DJ Cliff Brantley who gave James Brown his star in 1958. Hamp was an energetic, smooth talker who was always looking for a way to get ahead. He began selling insurance, but a series of fortunate opportunities lead him to radio, where his innate talent as a raconteur and promoter really began to pay off.
When the program director at WIBB – where Swain broadcast his Night Ride program – brought up the idea of a live broadcast, Swain was all ears. Every week Swain hammed it up on air, introduced acts, played saxophone, and – week after week – he announced Otis Redding as the winner of the variety program. The program got Otis noticed by the young ladies who listened to the program every week to hear the tall, clean-cut, Redding sing in his modified Little Richard style. Otis also caught the attention of another Macon music legend with dreams of his own.





